Marketing And Children Essay - 1620 Words

American children are consumers of media and are exposed to a plethora of messages on a daily basis, most targeted directly at them (Neeley 2004). And there are not just one, but at least three groups who are out to take advertising to children out back for a spanking! One example of marketing towards the youth market is the Kelloggs website Fun-K-Town. The site is devoted solely to kids and their favorite breakfast brands through the use of games. The site is looked at in depth below. Section 1: Marketing or Entertainment You might think a lot of money goes into putting together a website such as this, especially with a decent selection of games. The truth though, is that these games cost less than more traditional forms of†¦show more content†¦A good number of games are on the site gives children, who seem to have a knack for short attention spans, many other options if they grow tired of a game. The site groups the games by brand as opposed to by type or by name, giving the children the ability to easily pick out their favorite product and play games the only feature the characters from that brand. While the site should prove to be entertaining to its targeted demographic, I find the site to be more advertising than entertainment. Even thought the site is full of games, the amount of advertising is almost sickening and the fact that it is laid out by brand serves as a way to reinforce brand loyalty at a very early age. Technically I am going with the site being both advertising and entertainment, but I think it is decidedly clear that Kelloggs has this site up for monetary purposes more so than kids entertainment. One site that reviewed Fun-K-Land even started the article with a highlighted warning about the amount of advertising. There just seems to be too much th ere for the site to be viewed another way. Section 2: Influence Children start to identify frequently seen characters and may begin to demonstrate desire for those characters and related products that they see...(Neeley 2004) This leads directly into a topic that I brought up in the last section: Being able to choose byShow MoreRelatedMarketing to Children1352 Words   |  6 PagesPaper Marketing Children Child obesity is a growing problem in today s society. On average 28% of girls age 6-11 are overweight. Pediatricians are now seeing more and more children with high levels of cholesterol, high blood pressure, and adult on-set diabetes. In 1997 American children obtained 50% of their calories from added fat and sugar and only 1% of children s diets resembled the recommended proportions of the Food Pyramid. The amount of money that is spent marketing to children is outrageousRead MoreEssay On Marketing To Children1600 Words   |  7 Pagesbeen targeting the youth of society, more specifically children thirteen years and younger. Children are targets for ads because they are the most impressionable, and therefore can and have been exploited for a profit by large corporations for many years. For these following reasons, I believe that the marketing to children is a social problem and actions must implemented in order to protect the future generation. I will discuss how children have begun to change socially due to what is displayedRead MoreThe Marketing of Products to Children2086 Words   |  9 PagesDo you think that the marketing to children is a social problem? INTRODUCTION The marketing of products to children has continued since the emergence of the free market policy in the 20th century. However, in the recent decades, there has been a drastic increase in the expansion of marketing efforts targeted at children. The average child views thousands of television and print advertisements every year includingRead MoreMarketing to Children Consumers7172 Words   |  29 PagesMarketing Research: Children s Breakfast Cereal Consumer Report Investigation to identify key influences that determine children s consumer behaviour and knowledge of branded cereals Investigation into the effects of key influences on children s consumer behaviour and brand knowledge to determine a new marketing strategy. Executive summary This research aims to identify key influences that effect children s consumer behaviour and brand knowledge in relation to the children sRead MoreHow Marketing Affects Children1655 Words   |  7 Pagesâ€Å"Marketers see children as a future — as well as current — market and hence brand loyalty at a young age†(Global issues, 2010). Marketing is a complex scheme which benefits the industry to develop consumers however, the society does not understand the outcome it can cause in the future. All around the world, many kids are produced in the consumerism trade through the trademark of marketing industry and lifestyle the society has embraced into the children lives today. This paper will explore theRead MoreLasting Effect Of Marketing On Children Essay1623 Words   |  7 PagesLasting Effect of Marketing to Children In the past few decades, fast food companies has invested heavily in advertising to children and young adults, in return they’ll become the future of consumers of the next generation prolong business profits. Children between the ages 8 to 12 years old are exposed highest to fast food media marketing and those years are critical stages of development as this forms their eating habits for adulthood. Fast food corporations are utilizing all sources of outletRead MoreUnethical Food Marketing to Children1432 Words   |  6 PagesUnethical Food Marketing to Children In today’s society, the food and beverage industry is faced with an ongoing ethical dilemma because they are far more concerned with making money than providing a good, safe, and healthy product for consumers. The biggest victims in this unethical marketing scheme are children. Children are the least informed and most influenced of all potential consumers (5). Although children usually don’t directly purchase these products themselves, their desires stronglyRead MoreSelling For Children : The Marketing Of Cool1047 Words   |  5 Pagesâ€Å"Selling to Children: The Marketing of Cool† Article Summary Every kid wants to be cool, and advertisers know that. This is the main idea explored by Juliet Schor in her article â€Å"Selling to Children: The Marketing of Cool†. This article originally appeared in Schor’s 2004 book Born to Buy: The Commercialized Child and the New Consumer. The author is an expert on the topic of behavior in humans and the economy, as she has taught sociology and economics at multiple universities. In her article, SchorRead MoreMarketing For Children Should Be Regulated2048 Words   |  9 Pages Marketing to Children Should be Regulated Duke Unique ID: 0628784 Course ID: PSY 425 Introduction Advertisers targeting children have been a source of public debate since the 1970s. In the earliest review of marketing to children, Adler (1977) identifies specific risk factors, which include unfair techniques, long-term effects on the values, attitudes, and the behavior of children. More recently, however, the scope of public concern has expanded to additional aspects, such asRead MoreCorporate Marketing Is Responsible For Childrens Materialism1079 Words   |  5 Pagesâ€Å"Corporate Marketing Is Responsible for Childrens’ Materialism†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Today, advertisements is an issue that brainwashes the youth and drains the money from their parent’s pockets. Jonathan Rowe, director of the Tomales Bay Institute, and Gary Ruskin, executive director of Commercial Alert, published an article called, â€Å"Corporate Marketing Is Responsible for Childrens’ Materialism† in 2006 through Greenhaven Press. Both writers of the article explain the marketing industry in today’s generation

The Rules of Playing Online Roulette - 641 Words

All the rules related to online roulette! The change in technology has made online gambling one of the lucrative business on the Internet. When people are sitting free and are looking for something fun-filled to do, online gambling can certainly help. There are so many games available to play but when you are looking for something interesting then online roulette should be the game you should opt for. It is one of the most widely played games in land-based casinos and at online casinos. Here we discuss the rules and the ways of how this game is played. The rules of playing online roulette †¢ The first and the foremost thing to begin playing online roulette is to log in to website where you want to play the game. If you are an existing customer you can simply enter you account number and password and begin playing but on the other hand if you are a new customer, you need to create an account to begin playing. †¢ The next step is to make an initial deposit so that you can bet before you start playing the game. The deposit can be made from any bank account, money transfer or wire transfer. †¢ The last and the final step are to click on the online roulette tab and begin playing. If you are new to the game, the casinos offers instruction guide so that you can read the rules of the game. †¢ The online roulette is mere game of chance and is also known as the little wheel. The players cannot affect the outcome of the game in any way as it simply depends on luck as to which wheel doesShow MoreRelatedOnline Gaming And Play Roulette For Fun1018 Words   |  5 PagesKeyword: Play Roulette for Fun Learn to Play Roulette for Fun Explore various insights related to online gaming and play roulette for fun. Play Roulette for Fun Online Most of us play roulette for fun online on casinos specializing in digital games. Roulette is very popular amongst players of all ages. Roulette has retained the status of one the leading online casino games amongst the casino fraternity for ages now. In French the roulette refers to a tiny wheel. Roulette comprises of a roulette tableRead MorePlay In 2014s Best Online Roulette Websites! Essay735 Words   |  3 PagesPlay In 2014s Best Online Roulette Websites! 2014’s Best Online Roulette Casino Reviews - We Reviewed the Best latest Online Roulette Casinos of the Year. Click Here! http://en.wikipedia.org/wiki/Online_roulette Online roulette is very simple to play. The online roulette game is a very rewarding online casino game. There is the probability of much higher cash out from online casino roulette. In online roulette game, the casino players usually play against the online casino house. The playersRead MoreDescriptive Essay : Live Roulette1009 Words   |  5 PagesKeyword: Live Roulette Earn more with Live Roulette Experience the live land casino roulette online by playing Live Roulette online. Playing Live Roulette Online Live Roulette Overview Online Live Roulette refers to a game within which a live dealer spins the wheel as per your directions. This different from the conventional web based versions of roulette embedded on the websites of online casinos. In case of other conventional online casinos, roulette runs on automated software. To simplify thisRead MoreAdvantages of Playing over the Internet1324 Words   |  5 Pagesfind some.  They all always available or close to places to play  (betting,  casino,  etc....),  and your online betting,  casino and poker room,  are  available 24- hours, 7 days a week and 365 days a year.  Which means,  from the comfort of your home, apartment,  cafe or even a mobile phone,  you can pay the ticket,  play slots,  roulette,  poker or some other game. Here are a few advantages to playing online:   - Great selection of games - Blogs and Live Betting, Casino and Live Casino where you play againstRead MoreArticle Review : Bet365 Breaks New Ground2030 Words   |  9 PagesArticle 25 – Bet365 breaks new ground in Malta Bet365 have slowly become one of the biggest online casino providers in the world, through a smart promotional campaign selection and an ever-growing game selection. Furthering their cause is the latest news, which relates to the company arriving on Maltese shores in 2015. Amidst a scandal, the Maltese government has opted to allow Bet365 to expand on its current betting operations with a brand new license. License Terms The new agreement qualifiesRead MoreBreaking Down The Basics Of Online Roulette Play1807 Words   |  8 Pagesbasics of online roulette play It can be argued that the most popular online casino game today is online roulette. This age-old game of charm and novelty seems to be doing a fantastic job of giving modern games a run for their money, as millions still opt to spin the wheel on a daily basis. Part of the reason as to why roulette’s popularity has remained steady for seemingly decades is that it is a true game of chance, which puts a player’s luck to the ultimate test. 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Iomega Corporation Data Storage Free Essays

string(142) " 12 Iomega offers customers a way to store large amounts of information on disks rather than saving them on the hard drive of their computer\." The purpose of this report is to examine the Iomega Corporation, based in Roy, Utah, for the BA 201 – Survey of Business course at Birmingham-Southern College. The company manufactures computer storage devices: the ZipTM and JazTM drives, the Clik! Storage device, and the BuzTM audio and video drive. 1 The leading supplier of data storage devices in Europe, and the third largest supplier in the world, Iomega has now strengthened its line of products with the Ditto tape backup device. We will write a custom essay sample on Iomega Corporation Data Storage or any similar topic only for you Order Now 2 The industry†s enthusiasm and public satisfaction with which these products were received is unprecedented in the computer industry, making Iomega an innovator among innovators. This report will discuss the following components of the Iomega Corporation: History of the corporation and its products Marketing strategies and product offerings Iomega was founded in 1980 with its flagship removable storage device, the Bernoulli drive. Though its original efforts are now more than antiquated, Bernoulli Optical Systems remains a subsidiary of Iomega. In 1983 Iomega was made public, and for the next twelve years, the company would see a period of experimentation and growth. While Iomega remained behind the major industry names of Apple and IBM, the late eighties and early nineties were integral to Iomega†s current success. The technical bases for the Zip and Jaz drives were built upon, leading to these products† 1995 release.2 Public response to the release of the portable data storage devices was enormous. Orders clogged the production component of Iomega before the disks were even released to the public, and by April 1996, barely one year after its introduction, Sony Pictures Entertainment entered into an exclusive agreement with Iomega for use of its Jaz disks.3 June of that same year would bring even greater response; Iomega entered into marketing agreements with IBM, NEC Technologies, Gateway, and Unisys.4 By the end of the summer of 1996, Iomega had formed partnerships with every major computer manufacturer in the United States. The media frenzy surrounding the release of the drives was further fueled by honors awarded by computing magazines PC Computing and Gadget Guru. The Jaz drive was named 1996†³s â€Å"Innovation of the Year† and â€Å"Most Valuable Product† by PC. Gadget Guru named the Jaz drive the â€Å"Best Computer Accessory of 1996.† These and other accolades pushed public familiarity of Iomega products higher and higher, boosting production and sales.5 In response to this domestic success, Iomega began a complete expansion of its foreign production and marketing in early 1997. European headquarters were set up in both the Netherlands and Switzerland, and their production site in Malaysia was expanded and modified. While the base of the company remained in Roy, Utah, Iomega†s presence in both Europe and Asia was fortified with a larger number of production jobs for Asians and Europeans. Coupled with a greater concentration of foreign marketing and advertising, Iomega emerged as the third largest producer of data storage devices in the world.6 The end of the 1996 fiscal year showed a 272% increase in revenue from the previous year.7 The introduction of the Jaz and Zip drives in 1995 was undoubtedly responsible for this success, which was followed in 1997 by new partnerships with Motorola, Apple, Kinko†s, and Hewlett Packard.4 By June of 1997, Iomega†s Zip drive shipments reached six million; it was then a standard in new Sony personal computers, Micron notebook computers, and in all Kinko†s store computers nationwide.8 The success of the Iomega drives remained rampant when the company announced the introduction of the Buz multimedia producer in late 1997. The Buz producer would allow consumers to capture movies, music, and photographs on their personal computers. While the success of the Buz drive still remains far behind that of the Zip and Jaz drives, this diversification allowed the company to remain on the cutting edge of computer technology. The Jaz drive was marketed as a companion piece to the Buz drive, lightly forcing consumers to purchase two products with one goal in mind.9 The approach was successful, leading to 1997 fiscal year earnings of 77%.10 May 1998, in the wake of the Buz release, brought about another important computer modernization, the Clik! drive. The Clik! drive revolutionized methods by which consumers could store digital information from handheld video cameras, computers, and cameras.11 Marketed with special Clik! disks, the drive itself brought the portable storage efforts of Iomega full circle, now having storage products for virtually every major computer product on the market. Iomega advertises in many different places. The web site www.iomega.com provides a simple way to find out about the company. It provides potential customers with many different sections geared towards answering their questions about Iomega and its products. The site allows potential customers the opportunity to gather information through press releases and news articles related to the company, and gives customers a chance to win free products in contests. More importantly, Iomega†s web site allows customers the opportunity to order its products online via a virtual shopping mall. Customers can receive Iomega†s products without ever stepping foot outside their front door. Iomega also advertises its products through other companies. Having Iomega Zip drives already installed in computers, such as Apple, Dell, and Gateway, allows customers the option of buying a Zip drive already installed in a computer of a well-established personal computer (PC) manufacturer. About 40% of Dell computers already have Iomega Zip drives installed in them. Due to all of the positive responses Iomega has received from forming partnerships with these PC manufacturers, it has decided to form a new partnership with Fujifilm. Fuji Photo Film Company Ltd. has recently started marketing branded Clik! disks. Fuji already markets Fujifilm branded Zip drives and has now signed with the forty megabyte Clik! disks. Said Steven A. Solomon, senior vice president of Fuji Photo Film USA, Inc., â€Å"We’ve had great success branding Iomega’s popular Zip disks and we believe that we will have similar success with Clik! disks.† 12 Iomega offers customers a way to store large amounts of information on disks rather than saving them on the hard drive of their computer. The company offers 100MB Zip USB and now the new 250MB Zip drives. This option benefits both businesses and personal computer owners. Businesses profit from owning a Zip drive due to the convenience of saving large presentations or proposals on a disk and then carrying it to different places; for personal computer owners, the Zip drive allows everyone in the house to have their own disk, keeping children†s games separate from parent†s finances. The notebook Zip gives people with digital computers the ability to carry large amounts of information with them in a slim, low power design for easier storage and transportation. Iomega recently lowered the price on their external Zip 100MB SCSI and their 100MB Zip USB; the new prices are $99.95 and $129.95, respectively. Reducing the prices was â€Å"driven by the product†s universal adoption by the users of more than twenty-two million Zip drives,† said David J. Henry, vice-president and general manager of Zip/Jaz management at Iomega Corporation. 14 By lowering the price of the product, Iomega makes their products more affordable for their customers, attracting more potential buyers. Iomega Corporation announced in January 1999 that it is restructuring in hopes of increasing gross profit figures for the upcoming fiscal year. Although Iomega controls over 86% of the removable storage market, its gross profits have decreased to levels that have made public investors somewhat weary. Previously, Iomega†s structure was that of three decentralized product units which included the Professional Products, Personal Storage, and Mobile Storage divisions. The new structure will focus on eight business functions that include sales and marketing, product development, manufacturing and operations, corporate marketing, finance, legal, human resources, and corporate development and strategy. In addition, top management created a new functional group known as customer service and development which combines the existing customer service organization with a new group of applications engineers.15 Iomega hopes that these changes will ease the rise-fall-and-rise-again impression that the company has acquired since its entry into the removable storage market in 1980, thus spurring improved gross profits, consumer confidence, and an increased interest on Wall Street.16 In 1983, Iomega was on top of the Wall Street world. The searing property raised $21.7 million in public offerings due to the interest drawn by IBM PC users who were amazed by Iomega†s patented Bernoulli Box technology. The Bernoulli Box used a subsystem with stand-alone disk drives that rest beneath the monitor and provide unlimited data storage capability with removable cartridges. After several years of prosperity, the bottom fell out in 1986 and 1987 when computer makers began including relatively large storage hard drives as a standard part of the home PC. Demand for the Bernoulli Box technology waned, and Iomega experienced hard times that included an $8.5 million bank debt and enormous inventories. Michael Kucha took the reins as chief executive officer (CEO) and immediately made an impact on the struggling company. Kucha cut costs by trimming the workforce from 1,350 to 750 as well as utilizing substantial tax write-offs. In less then a year, Kucha helped Iomega gain an $18 million cash balance, cut the bank debt to zero, and slashed inventory by 50%.16 More importantly, Kucha stressed research and development during his leadership reign. The company was able to adapt its Bernoulli Box product for the Apple Macintosh computers and began benefiting from the increased demand for the Macintosh in the late 1980†³s and early 1990†³s. After a few years of slightly above average success, 1993 proved to be a disastrous year for Iomega. CEO Fred Wenniger, who replaced Kucha in 1989, departed due to shrinking margins and increased competition. The removable storage market had recently been flooded with Iomega clones that caused prices to decline, thus increasing competition. Analysts wondered if the company would survive the year.17 Leon Staciokas was named acting CEO as the company restructured during 1993 and 1994. In January 1994, Staciokas advocated a staff cut in hopes of reducing overhead expenses and freeing up extra cash. Eight percent of salaried positions were cut as part of the corporate wide restructuring.18 Later in the year, Kim Edwards replaced Staciokas and became permanent CEO of Iomega. Edwards first task was freeing up more money to invest in updating and improving technology. In July, Iomega cut 100 salaried jobs in a bold management move that would free up $4 million in overhead annually.19 Edwards† new management approach towards Iomega eventually transformed the company from a struggling business into the most successful removable storage manufacturer in the world. This approach was based on the idea of creating a product that the public would buy and use rather than simply admire. After meeting with top management and technical advisors in the early months of 1995, Edwards was able to lay the groundwork for the release of Iomega†s new Zip drive that would revolutionize the industry and reestablish the company as a major player in removable storage software. The creation and release of the Zip drive in late 1995, as well as wise financial management by Edwards, helped to increase Iomega†s operating budget from $141 million in 1995 to just over $1.2 billion in 1997. 20 Unfortunately, Iomega encountered more problems in late 1997 and early 1998. Edwards believed that opening a new product engineering and manufacturing plant in Milipitas, California, would yield greater productivity and allow for quicker response time to customer demands for new technology.21 And it did. However, in July 1998, Iomega acquired Nomai, another removable storage manufacturer, in hopes of shrinking competition and placing the company squarely in front of all competitors. This bold move hurt Iomega†s finances and caused a significant increase in operating expenses when paired with the upkeep of a brand new factory. This poor management decision by Edwards cost him his job. 22 Presently, Jodie Glore serves as president and CEO of Iomega. Mr. Glore is the permanent replacement for Kim Edwards after James Sierk served a brief stint as interim CEO. Glore hopes to reorganize and restructure Iomega; he wants to focus on the areas that the company has been criticized for in the past such as customer service and unsatisfactory product performance. Glore has already taken steps to alleviate these problems by ordering internal restructuring that will overhaul the previous system. The new system of eight business functions is a more elaborate, yet organized hierarchy. Glore hopes that it will allow a quicker response to customers, placing their needs as a top priority.15 How to cite Iomega Corporation Data Storage, Essay examples